THE DIGITAL SOLUTION

FORTUNATELY WE HAD A STRONG TECH TEAM, SO WE WERE ABLE TO REPOSITION OUR COMPANY AS A DIGITAL AGENCY AND SELL WEB SERVICES IN ADDITION TO OUR PRINT PRODUCTS

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1

LACK OF TOOLS

WE REALISED VERY EARLY ON, THAT WE NEEDED TO BUILD OUR OWN SOFTWARE TOOLSET IN ORDER TO PRODUCE AND OFFER WEBSITES AND WEB PRODUCTS TO OUR CUSTOMERS

2

CURRENT SKILL SET

THE OBJECTIVE OF THE PROJECT WAS THAT THE IT TEAM WOULD DEVELOP TOOLS THAT OUR CURRENT GRAPHIC DESIGNERS COULD BUILD WEBSITES WITHOUT ANY TECH-KNOW-HOW

3

PHOTOSHOP INTERFACE WAS NEEDED

THE DESIGN TEAM DEMANDED THAT TOOLS HAVE A FAMILIAR PHOTOSHOP-LIKE INTERFACE; A TALL ORDER FOR THE TECH TEAM SINCE: THE-EASIER-TO-USE MEANS THE-HARDER-TO-CODE

4

HARDER CHALLENGE = BETTER OUTCOME

PROGRAMMERS COME FROM MARS AND DESIGNERS COME FROM VENUS! DEMANDS FROM DESIGNERS MET BY A COMPETENT TEAM OF CODERS ACHIEVED GREAT RESULTS