Market shift

AS THE INTERNET INCREASINGLY DOMINATES ADVERTISING, SOME OF US IN THE GRAPHIC DESIGN & PRINTING BUSINESSES ARE FINDING IT HARD TO STAY AFLOAT, LET ALONE GROW OUR BUSINESS

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1

SHRINKING MARKET

MORE AND MORE BUSINESSES OPT TO PLACE PROMOTIONAL MATERIAL ON WEBSITES AND CORRESPOND VIA EMAIL, AS IT IS A MORE COST EFFECTIVE ALTERNATIVE TO PRINTING

2

INCREASED COMPETITION

NOT ONLY HAVE WE EXPERIENCED LESS DEMAND FOR OUR PRODUCTS & SERVICES BUT WE ALSO HAVE MORE COMPETITION FROM OVERSEAS SUPPLIERS AND ONLINE PRINTING PORTALS LIKE VISTA PRINT

3

MARGIN SQUEEZe & DECLINED PROFITS

SHRINKING MARKETS & INCREASED COMPETITION DRIVE PRICES DOWN; OUR PREVIOUSLY LOYAL CUSTOMERS ARE NOW SHOPPING AROUND; OUR CHOICE IS EITHER TO DROP PRICES OR LOSE BUSINESS

4

TREND IS NOT REVERSING

THE INTERNET HAS CHANGED PRINTING FOREVER AND WE MUST FIND A SOLUTION OR OUR BUSINESS WILL UNFORTUNATELY GRADUALLY GO MORE INTO THE RED AND BECOME UNSUSTAINABLE