the end of an era

YELLOW PAGES WAS KING, NOW REST IN PEACE! IN IT’S HAY DAYS, IT WAS THE MOST GUARANTEED WAY TO PROMOTE PRODUCTS, GET LEADS AND ACQUIRE NEW CUSTOMERS

THE OLD EASY WAY

WE USED TO BE ABLE TO JUST PLACE AN AD IN THE YELLOW PAGES; ALL WE HAD TO DO WAS PAY FOR THE AD AND CUSTOMERS WOULD START CALLING AND ORDERS WOULD FLOW IN

PRINT ADVERTISING

NEWSPAPERS, TRADE MAGAZINES AND ALL PRINT MEDIA IN GENERAL CAN NO LONGER GENERATE THE LEADS WE DESPERATELY NEED AND CEASE TO GIVE US A RETURN ON INVESTMENT

KEYWORD SEARCH

PROSPECTIVE CUSTOMERS LOOKING FOR A PRODUCT OR A SERVICE CAN EASILY AND QUICKLY FIND WHAT THEY ARE LOOKING FOR BY SEARCHING THE INTERNET USING KEYWORDS

GOOGLE IS THE NEW CROWNED KING

GOOGLING IS A TERM THAT EVERYONE KNOWS AND AN ACTION THAT EVERYONE USES ON A DAILY BASIS; YET MOST BUSINESSES FIND IT HARD TO HARNESS MODERN DIGITAL MARKETING