Swot analysis

LEVERAGING THE GOODWILL OF YOUR CLIENTS AND THE SKILL SET OF YOUR STAFF, YOU CAN TRANSIT TO A MORE SECURE FUTURE SELLING WEB PRODUCTS AND BE SUPPORTED EVERY STEP OF THE WAY BY AN EXPERIENCED PARTNER

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1

strength: CURRENT BUSINESS

1) YOU’RE A CREDIBLE BUSINESS WITH GOODWILL & MARKET PRESENCE
2) LOYAL REPEAT CLIENTS ARE YOUR GREATEST ASSET
3) YOU’VE SKILLED DESIGN, MARKETING AND MANAGEMENT RESOURCES

2

weakness: TO BECOME A DIGITAL AGENCY

1) NO WEB INDUSTRY KNOWLEDGE OR TECH SKILLED RESOURCES
2) LACK OF TOOLS TO MARKET, PRODUCE OR MANAGE BUSINESS
3) ABSENCE OF HELP, SUPPORT AND TRAINING OR FUTURE PLANS

3

opportunities: WITH WEBGEN STUDIO

1) USE EXISTING RESOURCES TO MOVE TO THE FUTURE WEB INDUSTRY
2) EXTRA INCOME SELLING WEB PRODUCTS TO CURRENT CUSTOMERS
3) WEBGEN HAS DESIGN ENGINE, APPS, TRAINING AND SUPPORT

4

threats: IF YOU DO NOTHING

1) SHRINKING MARKETS, INCREASED COMPETITION & SQUEEZED PROFIT
2) LOSING LOYAL CLIENTS TO COMPETITION OFFERING LOWER PRICES
3) PRINTING INDUSTRY DECLINING; BUSINESS NOT VIABLE LONG TERM