BUSINESS ANALYSIS

IN THIS PHASE WE ANALYSE THE BUSINESS OPERATION, CURRENT HARDWARE AND SOFTWARE, METHODS OF MARKETING AND STAFF RESPONSIBILITIES & SKILL SETS

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1

MANAGEMENT

HIGH LEVEL MANAGEMENT STUDY AS TO WHERE THE BUSINESS IS AT RIGHT NOW AND HOW WE CAN INTEGRATE IT WITH WEBGEN STUDIO AGENCY MODEL ACROSS ALL LEVELS

2

SYSTEMS

GENERAL ANALYSIS OF SOFTWARE CURRENTLY IN USE AND WHICH WEBGEN APPLICATIONS COULD WORK ALONGSIDE IT & COMPLEMENT IT OR SHOULD WE REPLACE SOME OF THE CURRENT SYSTEMS

3

MARKETING

DECIDE WHICH WEBGEN PRODUCT MIX THE AGENCY SHOULD START WITH, WHAT MARKETING MATERIAL IS NEEDED AND WHICH MARKETING STRATEGIES WE SHOULD INITIALLY ADOPT

4

STAFFING

IDENTIFY THE SKILL SET OF STAFF, MAP THEM TO THEIR EQUIVALENT AT WEBGEN STUDIO AND ESTABLISH WHAT TRAINING IS NEEDED TO BRING THEM TO A REASONABLE LEVEL OF COMPETENCE