sales copies

A GOOGLE ADVERTISEMENT, AN EMAIL COPY, AN SMS MESSAGE OR CONTENT OF A LANDING PAGE; ALL CRUCIAL TO THE SUCCESS OF DIGITAL MARKETING

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1

Search engine ads

AN AD DISPLAYS WHEN A KEYWORD IS SEARCHED; THE AD CONTENT SHOULD MATCH THE KEYWORD AND MUST BE RELEVANT TO THE LANDING PAGE IT’S BEEN DIRECTED TO

2

email & sms

IN WRITING AN EMAIL COPY OR AN SMS MESSAGE, WE MUST MATCH PRODUCT OR SERVICE OFFERING WITH THE TARGET MARKET; AND MUST ALSO EMBED “CALLS TO ACTION”

3

smart links

APART FROM DIRECTING THE PROSPECT TO A TARGET LANDING PAGE, EMBEDDING SMART LINKS WILL SEGMENT PROSPECTS BY THEIR INTEREST FOR FUTURE CAMPAIGNS

4

landing pages

CONTENTS IN A LANDING PAGE MUST MAKE A VISITOR FEEL INSTANTLY AT HOME WHETHER THE VISITOR IS COMING FROM A GOOGLE AD OR FROM LINKS IN AN EMAIL OR AN SMS